There are certain innovative ways to promote and market your book in an appropriate manner. The most powerful and innovative way to market your book is to promote word of mouth recommendations. This is both an innovative process and a process that comes for free. The process is highly credible and it is highly viral resource that would help you immensely in your efforts to create the interest and buzz about your work. But you must remember that you have to have a book worthy of sharing in the process of word of mouth marketing. Moreover, to promote and market your book innovatively, you have to first focus on the book’s discoverability rather than on its selling potential. As your work is important to you, you must help those who can be benefitted from your work. Find such individuals. Spreading the link to some of the opening chapters of your book on social media platforms is also a good idea in terms of promoting your book. You must also post sample chapters for free on free publishing websites. Moreover, don’t forget to take the advantage of publishing the e-book version on Amazon. Moreover, in terms of promoting and marketing your book, you must be accountable to yourself. You have to accept the responsibility for the marketing and promotion of your book.
Even though you can outsource some of the marketing and promotional jobs, the right key to success is in your own hand. Another important strategy of promoting and marketing your book is to determine the right set of audiences//readers. You have to find out who your book appeals to and on the basis of such finding you can do the segmentation of our potential readers. Moreover, prior to jump over the project of promoting and marketing your book, you must estimate and determine your budget. Furthermore, one of the most innovative approach towards promoting and marketing your book is to create a marketing plan that must be futuristic, practical and pragmatic as a whole. Another step towards innovation is to be creative. The theme of your book, its location and inspiration must make your book promotional and marketable. Moreover, along with the book you must also have to promote your author brand story. A strong author biography ignites interests in readers to read the author’s work relying on his/her authenticity, credibility and marketability. You must bring in such innovation to promote and market your book.
There are certain strategies that must be applied by an author who is striving for promoting his/her first self-published book. The first strategy that must be applied and implemented by the author is to plan the launching of the book around his/her goals and objectives. An author is obvious to set some goals and objectives related to the launching of his/her book and to promote such goals and objectives the author has to fit them around the promotional efforts. For an example, if an author is striving for making the book a New York Time bestseller then he/she must sell at least thousands of copies of the book from vendors who report their sales to the New York Times. The second strategy that the author might implement is to offer a bonus to people pre-order the book and this is because; pre-orders count towards the first week of sales. Thirdly, the author has to build relationships before he/she needs them. The author has to start working on his/her book launch at least few months in advance and this must be done to build relationships. The author has to support the influencers to gain his/her own platform, like a blog.
You have to interview the influencers and provide them exposure through your blogs or podcast. And then, when the time is ripe, you have to send some copies of your book to the influencers. If the influencers like the book, there are chances that they would promote it as well. Fourthly, the author has to engage his/her audience in the right manner. Throughout the development of the book the author has to get the audience involved. He/she has to hint that he/she is up to something. The author should ask for the audience’s inputs on the cover design and he/she must also want to keep building his/her audience through blog tours, interviews, media exposures, etc. Fifthly, the author must not copy the strategies of other authors blindly because such may put the author in deep trouble in the long-run. Sixthly, the author must try to get more and more reviews. The more the reviews, the greater the chances of success of the launching of the book. The author must put great effort to get the reviews and he/she must ask the readers to post a review within the book itself and to his/her email list. Finally, the author must remember that the launching of the book is not the ultimate goal or the end of the objective; rather, the author can consider it to be the beginning of a larger process of publicity and marketing. This would build the authority of the author and would create more revenue for him/her.